Questions Our Sellers Most Often Ask Us

Jennifer Hughes Director

What is my house worth?

This is the number one question sellers ask us. The short answer. whatever a qualified buyer is willing to pay. That raises some questions. What has sold in your neighborhood?  How  does your house compare?  What is your “current competition” (homes currently on the market)?  How can we maximize the appeal of your house? Deciding a suitable listing price is an art and with years of experience, it is one of my specialties. I guide my clients on the pricing process, giving them the tools to make a decision that works for them. The results, very happy clients who have sold their properties and maximized their profits!

This is the number one question sellers ask us. The short answer. whatever a qualified buyer is willing to pay. That raises some questions. What has sold in your neighborhood?  How  does your house compare?  What is your “current... more

Can I sell my house without putting it on the open market?

Yes, I can sell your house without putting it on the MLS (Multiple Listing Service). This is called a “pocket listing”.  Some Sellers prefer not having a “for sale” sign or open houses. I have had great success selling properties privately through my network of contacts and resources. I remind my clients that the largest pool of qualified buyers comes from an active listing on the MLS with a for sale sign and open houses. The more people who see a property and know it is for sale, the higher the odds of connecting with the right buyer. That being said, it only takes connecting with one person, “the right Buyer” to successfully close escrow. I excel at making that important connection!

Yes, I can sell your house without putting it on the MLS (Multiple Listing Service). This is called a “pocket listing”.  Some Sellers prefer not having a "for sale" sign or open houses. I have had great success selling properties privately... more

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The market is only getting better – Why should I sell my house now?

Personal and family needs change – so that’s the most important reason. We also like the “escalator” comparison which is simply that some homes and neighborhoods go up faster than others If you’ve always wanted to live closer to the ocean, or you’re in certain parts of Santa Monica listening to private jets overhead, it may be time for a change.

Personal and family needs change – so that’s the most important reason. We also like the “escalator” comparison which is simply that some homes and neighborhoods go up faster than others If you’ve always wanted to live closer to the ocean,... more

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Bob Friday Director

What do you see as your most important job as a seller’s agent?

I’ll be blunt. My job is to get you the highest price possible price possible with the least amount of aggravation. If you tell me you want your house sold in a certain way, that becomes the priority.

I’ll be blunt. My job is to get you the highest price possible price possible with the least amount of aggravation. If you tell me you want your house sold in a certain way, that becomes the... more

It’s been three days since my house went on the market?  Why don’t I have multiple offers yet? Isn’t it supposed to be a seller’s market?

Hang in there! The job is to build a buzz that attracts the GOOD buyers — and that takes a little time and a lot of strategic focus:  sparkling open houses, exposure on the MLS, powerful online & print ad work, effective social networking – Once we get those elements, singing your house’s praises in beautiful harmony, the buzz starts to grow. If the look, appeal and price are all on target, the GOOD buyers will appear. And so will the offers! It’s a proven process. And it works.  Patience, Grasshopper!!

Hang in there! The job is to build a buzz that attracts the GOOD buyers -- and that takes a little time and a lot of strategic focus:  sparkling open houses, exposure on the MLS, powerful online & print ad work, effective social networking –... more

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Golda Savage Director

I’ve heard that open houses are a waste of time — something agents like so they can get more clients?

I have to tell you… I have sold too many homes to someone who didn’t know they were going to buy a house that day. Open houses create a lot of excitement in the neighborhood. And yes, many agents do like open houses – they help us to know the market and the neighborhood. And we’re better agents because of it.

I have to tell you… I have sold too many homes to someone who didn’t know they were going to buy a house that day. Open houses create a lot of excitement in the neighborhood. And yes, many agents do like open houses – they help us to know the... more

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Caroline Weaver Realtor

Interest rates are going up. Doesn’t that mean few buyers for my house?

Not for the beach. Higher rates are generally more profitable for lenders – which means they’ll take more risks on less than “perfect” buyers

Not for the beach. Higher rates are generally more profitable for lenders – which means they’ll take more risks on less than “perfect”... more

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Sri Keshava Director

When is my damn escrow going to close?

Don’t worry, almost half of most escrows close late these days. Everybody is being more careful – from the lenders to appraisers. So I recommend that you the seller be prepared for some delay. You can also negotiate late charges as part of your acceptance so the late payments become automatic if the escrow does not close on time.

Don’t worry, almost half of most escrows close late these days. Everybody is being more careful – from the lenders to appraisers. So I recommend that you the seller be prepared for some delay. You can also negotiate late charges as part of your... more

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